Green Colour Food Packaging

Green is also a popular packaging color.

Green colour food packaging. It also means choosing very toned delicate colors and small typography. Here are some insights. The color is a choice of many organic and herbal products. Red on the other hand is an aggressive color that is often used for packaging food.

In food packaging red has always been universally accepted. That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice. Green is commonly used in food because it is. Browns and earth tones are warm appetizing wholesome natural.

It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products. Green has been used to portray wealth relaxation balance harmony nature environment and creativity. Red wants to us to become hungry or thirsty. It also signalizes that the product is healthier has less fat and maybe fewer calories.

Minimalism in packaging design means the brown kraft carton matched with black imprint. Evidently there is more to food packaging design than that. There is more to food packaging than color. Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food.

In relation to food. Green is typically associated with health and wellbeing. What attracts attention are the details smart catchy phrase or a beautiful artsy pattern printed. Packaging color can also be influenced by trends.

Green is used for healthy and natural foods whereas yellow is used for high energy serotonin inducing products. For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black. Or a white cardboard with the same imprint. In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated.

Green for example tries to show the quality of a product how good it is for us or for our environment. It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers. It is mainly associated with healthy natural organic vegetarian and fresh. The color is also the symbol of well being and health.

Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging.